Performance of Top Meal Kit Apps in the Netherlands Q4 2024

In the fourth quarter of 2024, several meal kit and specialty food apps saw varying trends in the Netherlands on the unified platform. Based on Sensor Tower data, here’s a detailed look at their performance.

Vivino: Drink The Right Wine experienced notable growth. Weekly revenue increased significantly towards the end of the quarter, peaking at approximately $9.7K in the final week of December. Downloads saw a substantial rise, reaching 9.8K in the week of December 23. Active users also surged, climbing from 75K at the start of the quarter to over 150K by the end.

HelloFresh: Meal Kit Delivery observed a downward trend in downloads throughout the quarter, from 1.7K initially to 846 in late December, before a final week surge to 2K. Active users followed a similar pattern, declining from 127K to 94K before recovering slightly to 98K.

Factor: Prepared Meal Delivery maintained stable performance in active users, starting at 5.7K and ending at 7K. Downloads fluctuated slightly, with a notable increase to 1.1K in the final week of December.

Green Chef: Healthy Recipes showed a declining trend in downloads, dropping from 598 to 154 before a slight recovery. Active users remained relatively stable, ending the quarter at 5.8K.

Boerschappen had fluctuating downloads, with a peak of 588 in early December, though no active user data was available.

For more detailed insights and data, visit Sensor Tower.